Choice Mutual Fund

About Choice Mutual Fund

Choice Mutual Fund is run by Choice Asset Management Private Limited, a wholly owned subsidiary of Choice International Limited, a publicly listed Indian financial services group with an established presence in broking, distribution, advisory, and wealth management. The AMC received final SEBI approval to launch in August 2025.

Ownership and Heritage

Choice International Limited is the parent company, giving Choice Mutual Fund the backing of an already-established, publicly listed financial services group rather than a completely new standalone entity. The company has stated it plans a phased rollout, beginning with passive investment products such as index funds and ETFs before potentially expanding further.

Fund Range and Approach

Choice Mutual Fund is starting with passive products - index funds and ETFs - as its initial focus, reflecting a broader industry trend of newer AMCs entering the market with lower-cost, simpler passive offerings before building out more complex actively managed schemes over time.

Who Should Consider Choice Mutual Fund

Investors who want low-cost, straightforward index-tracking products, and who are comfortable with a fund house that has only just begun mutual fund operations (albeit backed by an already-listed, established financial services parent), may consider Choice Mutual Fund's initial offerings.

A Note on New AMCs

Because Choice Mutual Fund only recently received final approval, its schemes won't have an extended NAV history. This matters less for its initial passive/index products, where performance mostly tracks the underlying index and is driven by expense ratio and tracking error rather than a fund manager's tenure.

Checking a Scheme's Risk-o-Meter and Category

Every Indian mutual fund scheme is required to display a standardised risk-o-meter (ranging from "Low" to "Very High") on its factsheet, reflecting SEBI's categorisation rules for that specific fund type. Checking this alongside the scheme's exact category label - not just its name - is a quick way to confirm a fund actually matches the risk level you're comfortable with before investing.

Reading the Scheme Documents

Before investing in any specific scheme, it's worth reading its scheme information document (SID) and key information memorandum (KIM), both freely available on the AMC's own website - these spell out the exact investment mandate, risk factors, benchmark, and exit load in far more detail than any summary page, including this one, can provide.

Costs: Direct vs Regular Plans

Choice schemes are available as Direct Plans or Regular Plans. Use the Expense Ratio Impact Calculator on this site to estimate the long-term rupee impact of that choice, though the gap is typically smaller for passive funds.

Comparing Choice Index Funds With Other Providers

Since Choice is starting with passive products, the most useful comparison against other AMCs' index funds tracking the same benchmark is expense ratio and tracking error, rather than manager skill - a passive fund's job is to closely mirror its index, not beat it, so cost efficiency and tracking accuracy are what actually differentiate one provider's index fund from another's.

Investing With Choice Mutual Fund

Any Choice scheme tracked on this site shows live NAV, computed returns, and expense ratio, sourced from AMFI India and MFAPI - see the scheme list below, or open any individual scheme's page to project a SIP or lumpsum investment using its own historical performance and current NAV.